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By Jess Jones Tiktok’s revenue has soared since the start of theOlympics thanks to an increase in advertising spend after it launched a campaign to debut GB athletes on the platform and as audience interest in the Games has piqued. The video sharing app, which is an official partner of Team GB and Paralympic GB, has revealed that revenue soared by 25 per cent in the week that followed the opening ceremony. It expects this figure to stay consistent, if not increase, throughout the remainder of the Paris 2024 Olympics. Viral videos posted on Tiktok by those staying in the so-called Olympic Villa…

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