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Take-Two Interactive CEO Strauss Zelnick says the “disappointing” ‘Borderlands’ film ironically might have “helped” with sales of the game. The 2024 big-screen adaptation of the shooter games – which are published by Take-Two subsidiary 2K – bombed at the box office earning an abysmal $33 million, but it turns out it didn’t put people off playing the games in the franchise. Zelnick told IGN: “Obviously that movie was disappointing. “That said, it actually sold more catalogue. So, I don’t think it hurt at all, if anything I think it may have helped a little bit. It does highlight something that…

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