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Red Bull’s long-term business plan for Leeds United is becoming increasingly clear amid the latest news behind the scenes in West Yorkshire. Leeds are the latest venture into football for Austrian energy drinks brand, who are known for their unique and sometimes controversial marketing strategy. The company now has outposts in Austria, Brazil, the US and Germany, with all of the clubs in those markets taking on the ‘Red Bull’ or ‘RB’ prefix. Following their significant minority investment in Leeds earlier this summer, supporters were told that the club’s name would remain unchanged. However, t…

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