Beer company Anheuser-Busch InBev (NYSE:BUD) has faced struggles and setbacks in 2023, following boycotts and backlash against its Bud Light brand. As the company continues to try to move past the boycott and declining sales of Bud Light, it could have a way to kick things ahead. What Happened: The Messi effect has been real for Major League Soccer, Inter Miami and Apple Inc (NASDAQ:AAPL), as soccer superstar Lionel Messi has helped to increase their brand awareness, sales and subscriptions. As the official beer sponsor of the CONMEBOL Copa America USA 2024, Anheuser-Busch could be hoping for …
