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We would like to draw your attention to a significant event in the Ukrainian telecommunications sector. Ismet Yazıcı has successfully completed his term as CEO of lifecell, effectively leading the company through a period of numerous challenges related to the COVID-19 pandemic and full-scale invasion.

Key achievements

  • Revenue growth: Under Mr. Yazıcı’s leadership, lifecell’s revenue grew 2.4 times from UAH 4.84 billion in 2016 to UAH 11.71 billion in 2023.

  • Profitability: lifecell achieved profit for the first time in 2020 and maintained it in subsequent years, a significant achievement after 15 years of loss-making.

  • Infrastructure expansion: Despite the challenging environment, more than 3,000 new base stations were added, which now account for almost 30% of lifecell’s network, significantly increasing its infrastructure and service capabilities.

  • Market leadership: lifecell was the first Ukrainian operator to implement key telecommunication projects, including the launch of 4.5G in all regional centers simultaneously, the introduction of eSIM, 5G testing, and the launch of VoLTE and VoWiFi. Under Ismet Yazıcı’s leadership, lifecell actively contributed to market liberalization, including the reduction of interconnection rates (MTR), the launch of number portability (MNP) and the introduction of national roaming, which ensured continuity of communication since the beginning of the war.

  • Strategic acquisition: Thanks to the successful development under Mr. Yazydzha’s management, lifecell was acquired by the well-known French company NJJ Capital, which is a remarkable achievement, especially in the context of the war.

  • Employee engagement: Employee engagement increased from 62% to 82%, making lifecell one of the best employers in Ukraine.

lifecell отримав телеком-нагороду за роботу під час війни

Strengthening our position

The combination of strategic thinking, resilience and innovation during Mr. Yazıcı’s tenure has not only strengthened lifecell’s market position but also set new standards in the Ukrainian telecommunications industry.

This story is a vivid example of how strong leadership and a professional team can ensure significant growth and transformation of a company, overcoming market challenges and the difficulties of war.

The post Ismet Yazıcı resigns as CEO of lifecell first appeared on HiTechExpert.top.