Cloud-based CRM vendor Salesforce on Friday signed a definitive agreement to acquire data protection and data management solutions company Own Company for $1.9 billion in cash. Salesforce said the growing use of AI and generative AI has heightened customers’ awareness of their need to protect and manage data, and Own’s solutions will enhance availability, security, and compliance of customer data across Salesforce’s platform. The deal comes in the wake of Salesforce’s failed $11.2 billion bid to acquire enterprise data management software provider Informatica earlier this year. “This proposed …