There’s widespread agreement that generative artificial intelligence (genAI) has transformational potential. Although genAI made its debut in the form of chatbots that targeted a general audience, its value for knowledge workers, managers, executives, and developers quickly has become apparent. Yet there’s also a pervasive sense of trepidation. Enterprises want to enjoy genAI’s many advantages and gain a competitive edge, but they need guidance on putting genAI to work and reassurance that it delivers tangible business benefits. Thanks to the staggering pace of innovation, companies have devel…