At first, it seems odd to think that quality surveys can be drastically better or worse than one another. They ask simple questions of opinion to people who will answer them, hopefully honestly. If the survey ends up producing the data one wants is almost entirely out of their control. On some level this is true. They’re assessments which cannot be controlled. Although that’s part of the difference between a good and bad survey, does it influence the participants? Ultimately what makes a survey good is how direct, honest, and clear it is. Beyond the survey itself what is even more important is…