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As institutions around college sports begin to tackle revenue-sharing questions before the model takes hold, Learfield is making a bold move. The multimedia rights holder for nearly 100 Division I athletic programs has leaned on Opendorse since the inception of NIL as its marketplace provider, using it to steer brands to pitch and compensate athletes. Now Learfield is entering the dealmaking business with its own software. Compass, which has been primarily used as the athlete opt-in platform for major licensing campaigns like Fanatics and EA Sports College Football 25, is turning into a dealma…

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