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Gwen Stefani’s beauty line is for those who are “scared of makeup” – as well as professional artists. The ‘Cool’ hitmaker wanted GXVE Beauty, which she launched in 2022, to make makeup accessible for everyone no matter how skilled they are at applying the products. Speaking to Refinery29, she explained: “I’ve learned a lot since starting GXVE. A lot of people are intimidated by makeup, and this was the inspiration; I really wanted to think about the people out there that may feel a bit scared about how to put on makeup, and I wanted to make something that was beautiful and easy. The glosses ar…

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