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In 2023, Urbano music (also known as “urban Latin”) dominated the international streaming charts. In fact, this genre — a broad sonic and geographic umbrella that includes Reggaeton, Dembow, Dancehall, Latin hip hop and others — now makes up almost a quarter of the charts on a global level. ✉️ You can receive our Bon Vivant selection of fresh reads on international culture, food & travel directly in your inbox. Subscribe here. This means you can now hear music in Spanish everywhere. Artists such as Bad Bunny, María Becerra and Manuel Turizo are omnipresent, from bars, gym classes, and parties …

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