Apple’s new generative AI tools are a “promising first step” for virtual assistants and will enable the firm to “remain competitive” in the emerging AI market, industry experts have said. On Monday, the iPhone maker offered the first details on how it will begin integrating its new Apple Intelligence generative AI system into the iPhone, iPad and Mac, where it will be able to create language and images, as well as offer guidance and support on everyday tasks, helping with image and video editing, and general file organisation. A much-rumoured deal with OpenAI for ChatGPT to be embedded into Ap…