Oracle has updated its Unity Customer Data Platform (CDP) with new features to help enterprises improve customer experience and engagement, and optimize marketing spend. The latest updates made to Unity CDP — announced at the CloudWorld 2024 conference — are designed to offer marketers and sellers actionable account views that leverage customer intent data from marketing, sales, and service combined with finance, product usage, contract, and supply chain sources to help enterprises engage buying group members at target accounts with precise upsell and cross-sell opportunities, the company said…