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By Mauricio Alencar Team GB have announced a partnership with TikTok as the 2024 Olympic Games in Paris fast approaches. The deal will see Olympic and Paralympic athletes from Britain produce exclusive content on the social media platform. TikTok have also promised to provide athletes “specialist training and guidance” on creating content. Tim Ellerton, who is Team GB’s commercial director, said the deal would allow “a new generation” of fans to connect with the Games. “TikTok is a brilliant platform that shares our drive to amplify the stories of our extraordinary athletes, and we’re confiden…

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