By Jess Jones British telecom companies have long been dogged by a reputation for poor customer service and complicated processes. This week, the industry braces for the introduction of the long-awaited ‘One Touch Switch’ (OTS) regulation, set to launch on Thursday after multiple delays. The new rule, introduced by Ofcom, aims to streamline the notoriously cumbersome process of switching broadband and home phone providers. Under OTS, consumers need only to contact their new provider, who will handle the switch, eliminating the headache of liaising with both old and new suppliers. But questions…