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By Chris Moody Branding expert Chris Moody on the end of Nike’s partnership with Tiger Woods – and how the sportswear giant can replace its most famous golf ambassador. Tiger Woods is a one-off. Now, he has parted ways with his long-term partner Nike, it’s also clear we will not see this type of talent and brand relationship again, as the world has moved on. The Nike and Tiger bromance was born in a pre-social, pre-influencer, pre-TikTok world. It was a simpler time when mystique could be manicured, and narratives airbrushed. Today, these relationships can be more fragile, unpredictable, and t…

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