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Tractor Supply Co. prides itself in delivering “legendary” customer service, and it has turned to artificial intelligence to assist with that goal. The rural lifestyle retailer, with more than 2,200 stores across the US, caters to the needs of rural residents with a wide variety of products on its shelves. Shoppers can find overalls, live chickens, gun safes, ice fishing augers, ferret food, throw blankets, a farmhouse-shaped egg holder, and welding machines as they walk the aisles of most Tractor Supply stores. And while the company prides itself on the wide knowledge of its store employees, …

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