2023 was a challenging year, to say the least, for our industry – and software/SaaS vendors were hit particularly hard. As was clear from our recently conducted CIO.com poll, buyers strongly believe that they have overinvested in “point” solutions and are taking steps to consolidate vendors. Although there are signs of general economic recovery including lower inflation & interest rates and higher growth as we navigate early 2024, there’s little evidence to suggest that buyers will suddenly return to their old ways. Going forward, the landscape will be more challenging and competitive than eve…