By Maria Ward-Brennan Premium cycling brand ASSOS of Switzerland has launched legal action in a British court against UK fast-fashion giant Asos, City AM can reveal. The Swiss brand, which has the phrase ‘equipment not clothing’ for its website when searched online, filed a breach of contact claim last Friday to the English High Court, with Asos Plc, Asos.com and Asos France named as defendants. According to the filing system, the Swiss company instructed City-based law firm Fladgate. The Maier family owned Assos of Switzerland for nearly 40 years before selling a majority stake to New York pr…