Record champions Bayern Munich have once again overtaken Dortmund as the most popular club in the German Bundesliga, according to a survey. In the survey conducted for the ninth time by SLC Management from Nuremberg, Dortmund took over the top position for the first time last year, but now the Munich club has returned to the top. The authors took a total of 18 criteria into account for the study, including objective criteria such as the number of members and fan clubs, stadium capacity utilization and the clubs’ reach on TV broadcasts and social media. However, subjective criteria such as imag…