Ordering popcorn before a movie used to be a pretty banal affair – paper or cardboard buckets with all the stability of a late stage Jenga tower, brimming with more corn than anyone can eat in one sitting. The perfect order is half salty / half sweet, in case you were wondering. But things have changed, as 2024 has revealed itself to be the year the “War of the Popcorn Buckets” broke out. Indeed, when it comes to promoting a new release, more and more studios and theatres are turning to extra merchandising by investing in novelty and limited edition popcorn buckets. Gone are your parents’ clas…