European Consumer network BEUC today (12 September) announced it has filed complaints with the European Commission and Network of Consumer Authorities against “misleading” use of in-game currencies for purchasing items, upgrades, or bonuses. The group argues that these virtual currencies can distort players’ awareness of the actual amount of money spent. It states this is particularly concerning for younger players, who, according to BEUC, make up 84% of the gaming population. A 2023 study by Ipsos and Video Games Europe revealed that children in Europe who make in-game purchases spend an aver…