Learn more

After the death of Jerry West was announced on Wednesday, the NBA sent out a statement from the commissioner praising the Lakers’ Hall of Famer. Above it was the league’s famous logo showing a silhouetted player dribbling a basketball with his left hand. It seemed the perfect time to acknowledge that West was a player so iconic that he inspired the logo’s design. But Adam Silver made no mention of it, the New York Times reports. The league never has. Still, it’s widely known that the logo is based on a photograph of West taken by Wen Roberts. Alan Siegel, the branding expert hired in 1969 to c…

cuu