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By Aaron Flanagan Formula E is ready to make more noise – even if it doesn’t have the roar of a combustion engine. That’s because their new CEO Jeff Dodds worked alongside one of the masters of publicity in Richard Branson during a spell at Virgin Media that lasted over a decade. Dodds, 51, worked as chief marketing officer and therefore knows all the tricks on how to successfully upset the apple cart. FE return to track for their tenth season live on TNT Sports on Saturday night in front of over 40,000 fans in Mexico City – and do so with a bigger worldwide fanbase than ever before. But Dodds…

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