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Facebook and Instagram are giving users in Europe the new option to use the social media platforms with less personalized advertising, following pressure from EU officials. Meta announced on Tuesday that Facebook and Instagram users who do not pay for the company’s monthly subscription to remove ads will now have the choice to see “significantly” fewer targeted ads. If free users decide they want to see fewer personalized ads, only a small amount of data – such as age, location and gender – will be drawn upon. But if a European user chooses this option, they will receive advertisements that ru…

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