By Richard Chetwode in London If your suit is made in Saville Row, everyone knows it will be of the very best quality, but in the diamond world, origin isn’t a brand, because most diamond mines also produce huge volumes of low-quality diamonds. Origin can tell you where a diamond didn’t come from, but in an increasingly discounting business, provenance may simply reduce the discount. Nevertheless, origin is still key to the story of a diamond. Millennials, Generation Y and Z value honesty and integrity and social impact. They trust in brands that they associate themselves with, but they want t…
