This article was originally published on MG Magazine and appears here with permission. WASHINGTON – Illicit cannabis sales exceeded $74 billion in 2022, outpacing the country’s legal sales of $28 billion by a staggering 164 percent according to New Frontier Data’s latest report about cannabis consumers in America. The stark gap presents clear opportunities for legal operators who can appeal to the frequent consumers who’ve become dependent on unregulated channels and the millions of adults who’ve shown an interest in cannabis but remain hesitant to try it. To understand the underlying issues d…
