Thailand has been witnessing a booming market for goods related to religious beliefs and superstitions since the COVID-19 pandemic as the country deals with slow growth, with social media platforms prominent in marketing them. Auramon Supthaweethum, director of the Thai Business Development Department, reported that 12 companies specializing in faith-based products registered between January and March of this year, compared with 33 registrations for the whole of last year and 24 in 2022. The companies operate both physical stores and online shops, offering a variety of belief-themed goods. Pop…