White Day in Japan isn’t always what it’s advertised. Valentine’s Day is over and done with. That means those lucky men who got honmei (heartfelt) chocolates and gifts on February 14th have been diligently working away to make sure to repay the favor come March 14th, White Day in Japan. Right? A purely commercial holiday that started in the 1970s in Japan and spawned similar celebrations across Asia, White Day in recent years has become a contentious holiday for women. In terms of the giri (obligatory) chocolate side of things, White Day is easy enough. Many companies that celebrate Valentine’…