Some of the most popular free-to-air channels in the UK will be rebranded on July 16 as part of a major shake-up across Freeview, Freely, Sky TV set-top boxes, and Virgin TV 360. UKTV — the British brand behind the likes of Dave, W, and Yesterday — will rename every channel in its line-up. Starting this week, Dave, Yesterday, Drama, and Wwill be rebranded to U&Dave, U&Yesterday, U&Drama, and U&W. The channel numbers will not be altered as part of the shake-up. Alongside the U-heavy new names, U (née UKTV) has promised an additional 1,500 hours of content, bringing the total to 8,500 hours acro…
