Macworld Among Steve Jobs’ many philosophies at Apple was giving customers what they need, not necessarily what they want. He famously said, “People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.” At WWDC this week, Apple gave us a ton of features that were already on the page. Several chapters back, in fact. One of the main features of iOS 18 is a whole new level of customization that permeates the entire interface, from the Home Screen layout to the Lock Screen, icons, and the Control C…