Valentine’s Day presents a promising growth avenue in cannabis retail, particularly in niche product areas like edibles and topicals, highlighted by BDSA analyst Brendan Mitchel-Chesebro in an exclusive with Benzinga Cannabis. This period marks a unique market opportunity, underscoring the day’s distinct appeal in the cannabis industry for romantic celebrations. Consumer Behavior InsightsDespite not being the largest holiday for cannabis sales, Valentine’s Day significantly influences the edible and topical segments. These categories, while accounting for a smaller share of overall sales, choc…
