By Archis Chowdhury The Bharatiya Janata Party made the biggest political advertisement expenditure in a single month till date in May 2024, pumping in over ₹17 crore on Meta ads and ₹56 crore on Google ads, right in the middle of the recently concluded Lok Sabha elections. Odisha’s Biju Janata Dal came second, albeit far behind BJP, putting in ₹16.9 crore on Google ads and ₹9.8 crore on Meta ads. The Congress party trailed closely behind, spending a little over ₹18 crore on Google ads, and ₹4.2 crore on Meta ads. The results of the 18th Lok Sabha elections turned out to be a shocker, with the…