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Swedish electric car brand Polestar Automotive Holding UK PLC (NASDAQ:PSNY) on Wednesday lowered the starting price for its Polestar 3 SUV in the U.S. by about 13% in a bid to drive demand. What Happened: According to the company website, the vehicle now has a starting price of $73,400 for its long-range dual motor version, marking a 12.5% drop from the original starting price of $83,900. The Long-range dual motor version with a performance pack now starts at $79,400. The Polestar 3 is now at the lower end of the premium SUV market. While Rivian Automotive’s R1S SUV starts at $74,900 in the U….

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