Hungary’s Competition Office (GVH) announced the launch of a procedure against Whaleco Technology, the European operator of Chinese-owned online marketplace Temu on March 13, two weeks after launching a probe. Ecommerce Hungary (ECH), an association of Hungarian e-retailers, filed a complaint against the company after it cut off a huge market share with its aggressive pricing strategies and potential below-cost selling practices. ECH said the company’s business practices distort the market and harm European and Hungarian online businesses. GVH experts assessed reports and collected information…