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Germany’s largest sporting goods and sportswear manufacturer Adidas posted a net loss for the full year 2023 for the first time since 1992. The result from continuing operations after taxes was a loss of €58 million ($63.4 million), after a profit of €254 million in 2022, Adidas announced from its headquarters in the town of Herzogenaurach in the southern state of Bavaria on Wednesday. In 2024, the year of the company’s 75th anniversary, Adidas plans to be back in the black and generate an operating profit of €500 million. The sale of traditional footwear models such as Samba and Campus, which…

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