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By Amy Heritage Corporate Pride campaigns get a bad rep for pinkwashing, but when done right, businesses and charities can form meaningful partnerships, writes Amy Heritage, director of fundraising and marketing at LGBTQ+ youth homelessness charity Akt June is Pride month in the UK, a celebration and protest culminating with London Pride on the 29th, but it can also be a time rife for pinkwashing. Indeed, this year, several companies have been uninvited from London Pride due to what is seen as performative allyship, with participating companies now required to engage in LGBTQ+ inclusivity prog…

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