Is the ‘Esther was Black and Broke’ TikTok challenge promoting colourism or mere banter? In this era of social media trends, challenges come and go. One such is the “Esther was Black and Broke” challenge, which started as a video from a TikToker who was making a subtle play on words: It goes, “Esther was black and broke, but when ‘Esther bleached…” Esther Bleach, in this context, is a pun for establish. Get it? Many internet users borrowed the sound to show videos of themselves glowing up, while some had a marked complexion change, going from a darker complexion to a lighter skin tone. For o…