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By Steve Hatch Alongside the launch of its new summer menu, Greggs recently announced that it was opening its 2,500th shop – a “significant milestone” in the company’s five-year growth plan, which was originally announced in October 2021. A lot has happened since then: the end of lockdowns, and the beginning of a cost-of-living crisis. But has Greggs’ esteem among customers kept pace with its expansion? Data from YouGov BrandIndex UK shows that opinion of the chain has, in fact, improved since the chain announced its five-year plan – especially in comparison to the average score for QSR chains…

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