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PARIS — Marketing gurus know that, no matter the year or the product, it’s young people who point us to where we’re going. And apparently, staying sober is where we’re going. By all accounts, Gen Z is drinking less than previous generations. A NIQ Generational Consumer Study on Gen Z last year in seven European countries found that 47% of those 21 years or older said they’d never had an alcoholic drink, compared with 36% of the previous generation of Millennials. ✉️ You can receive our Bon Vivant selection of fresh reads on international culture, food & travel directly in your inbox. Subscribe…

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