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Amazon Ads announced on Tuesday the introduction of two new artificial intelligence (AI) tools. The AI creative studio and Audio generator are new generative AI tools designed to lower creative barriers and expand opportunities for advertisers to scale their reach. These AI-powered tools enable brands of all sizes to create engaging content across media types and eliminate boundaries across ad formats, the company said. With Audio generator, Amazon Ads expands its suite of AI-powered creative tools – including Image generator and Video generator – empowering brands to connect with customers ac…

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