The next generation of leaders in family businesses is poised to embrace the transformative power of generative AI (GenAI) despite marked resistance from the incumbent leaders, according to a PwC report. The global report, based on a survey of over 900 NextGen individuals aged between 18 and early 40s, was aimed at understanding family businesses’ “Success and Succession in an AI World.” These “NextGen” participants, PwC said, have emerged as trailblazers in harnessing the power of AI and advocates for its integration in family businesses. According to the report, a whopping 73% of NextGen lea…