By Joshua Mbu & Joshua Mbu CBS, the broadcaster ofSuper Bowl LVIII, scored a massive £47.5 million bonus thanks to the game going into overtime. The match between the Kansas City Chiefs and San Francisco 49ers was tied at 19-19, which meant extra time and more adverts. CBS had already paid £1.58 billion for the rights to air NFL games this season, including the Super Bowl. The ad-packed broadcast of the final game cost advertisers an average of £5.5 million to reach the 123.7 million TV viewers. Before the game went into overtime, CBS was set to earn around £500m from the ads. But when the gam…