By Ali Lyon England may have fallen at the final hurdle, but Ali Lyon says advertising agencies and broadcasters enjoyed a very fruitful tournament at Euro 2024 Adidas’s flagship advert for this year’s European Championships had all the raw ingredients to pluck on the archetypal England fan’s heartstrings effectively. In Jude Bellingham it had a protagonist who was young, charismatic and, after a spellbinding debut season at Real Madrid, is widely viewed as one of the best players in the world. Its backing track – The Beatles’ Hey Jude – was not only immediately relatable to the spot’s magneti…