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In this series, we will be exploring all the fashion subcultures that have made Japan the fashion powerhouse it is today. Ametora should be considered one of the most prominent fashion subcultures as it has inspired Japanese designers, manufacturing practices and many generations. Ametora, short for “American Traditional”, is best defined as being Japan’s own take on the fashion worn by American Ivy League College students and the British elite in the 1960s. It is a preppy style that incorporates casualwear like denim jackets and jeans as well as items worn at school like blazers and button-do…

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