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A series of studies conducted with U.S. and Canadian children and adults examined whether people believe that their abilities would improve if they used objects owned by celebrities with related skills. The results showed that people prefer using objects that belonged to celebrities and view them as more valuable, but they generally do not believe these objects would enhance their abilities. The research was published in Cognitive Development. People are often willing to pay large sums of money for items that once belonged to celebrities. For example, Babe Ruth’s baseball bat and John Lennon’s…

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