The best weapon to make decisions in a dynamic world is accurate and relevant information so organizations can carry out strategic plans in the most reliable way. Ipsos, for example, has been offering its more than 5,000 clients an understanding and vision of the actions, opinions, and motivations of millions of citizens, consumers, patients, and employees in order to help them confidently navigate a world in rapid transformation. But to get to this point, the organization has had to rely on technology for decades as a strategic tool. “Digital transformation is not a new concept for Ipsos,” sa…