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Even with recent years’ relative lack of success on the pitch in the scope of their illustrious history, Man United are a commercial behemoth – as illustrated by their latest sponsorship deal. Income from sponsorship, merchandise, events and other commercial streams totalled £303m in 2022-23, the last financial year for which full data is publicly available. Zooming out on the graph, commercial income has doubled over the last decades and shows no signs of slowing down. In their Q2 results for the 2023-24, the club said they were on track for record turnover. United’s aborted front-of-shirt pa…

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