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Even with recent years’ relative lack of success on the pitch in the scope of their illustrious history, Man United are a commercial behemoth – as illustrated by their latest sponsorship deal. Income from sponsorship, merchandise, events and other commercial streams totalled £303m in 2022-23, the last financial year for which full data is publicly available. C commercial income has doubled over the last decades and shows no signs of slowing down. In their Q2 results for the 2023-24, the club said they were on track for record turnover. United’s aborted front-of-shirt partnership with TeamViewe…

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