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By Steve Hatch Burberry’sJonathan Akeroyd is leaving the company “by mutual agreement with theboard” – to be replaced by former Coach CEO Joshua Schulman. It’s a move thatcomes as the fashion brand’s sales have declined in a “disappointing” first quarter incore markets, including the UK. But is Burberry throwing the baby out with the bathwater? Data from YouGov BrandIndex does not paint a picture of a brand going backwards.Impression scores, for example, which measure general positive or negativesentiment , have risen from 9.9 to 12.2 (+2.3) since Akeroyd took the reins inOctober 2021. While t…

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